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Consumer preference for generative artificial intelligence (Gen AI) tools in e-commerce in 2024

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Source

Release date

January 2025

Region

Worldwide

Survey time period

October and November 2024

Number of respondents

12,000 respondents

Age group

18 years and older

Supplementary notes

Consumers who are aware of the use of generative AI in shopping experiences in 12 countries across North America, Europe, and Asia–Pacific.

Citation formats

E-commerce user preferences for generative AI tools 2024

Published by ÀÖ²¥´«Ã½app×îа汾 Research Department, Apr 17, 2025

In 2024, ** percent of consumers familiar with generative AI in online shopping used chatbots to answer queries. Other popular uses of generative AI in e-commerce included tailored loyalty programs, automated summaries of product reviews, and user-generated social media posts.

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Statistics on " Online shopping behavior worldwide "

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Other statistics that may interest you Online shopping behavior worldwide

Discovery and research

8

Purchase

7

Checkout

5

Payments

5

Deliveries and returns

8

Behavioral trends

6

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Topics

Online shopping behavior worldwideE-commerce worldwideGen Z online shopping behaviorOnline shopping behavior in the United StatesE-commerce in Latin America
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
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  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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