among CEOs and marketing executives from medium-sized and enterprise-grade companies from 27 countries in Europe (most significant number of respondents came from Denmark, France, Germany, Netherlands, and Sweden, with each country accounting for 16.7 percent of respondents)
During a 2024 survey, ***percent of responding chief executive officers (CEOs) and marketing executives from 27 European countries said that their companies collected marketing data from the company website. Roughly ** percent stated they used the company app for that purpose.
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Piwik PRO. (May 22, 2024). Sources from which European companies collected marketing data as of April 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 20, 2026, from /statistics/1612543/marketing-data-sources-europe/
Piwik PRO. "Sources from which European companies collected marketing data as of April 2024." Chart. May 22, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 20, 2026. /statistics/1612543/marketing-data-sources-europe/
Piwik PRO. (2024). Sources from which European companies collected marketing data as of April 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 20, 2026. /statistics/1612543/marketing-data-sources-europe/
Piwik PRO. "Sources from Which European Companies Collected Marketing Data as of April 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 22 May 2024, /statistics/1612543/marketing-data-sources-europe/
Piwik PRO, Sources from which European companies collected marketing data as of April 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1612543/marketing-data-sources-europe/ (last visited August 20, 2026)
Sources from which European companies collected marketing data as of April 2024 [Graph], Piwik PRO, May 22, 2024. [Online]. Available: /statistics/1612543/marketing-data-sources-europe/
