As of November 2023, ** percent of responding marketing professionals from the United States said they planned to transfer their linear TV budgets to increase their programmatic connected TV (CTV) ad spend in 2024. This was followed by ** percent citing web and mobile digital, while ** percent mentioned social media.Â
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eMarketer. (June 5, 2024). Sources for programmatic connected TV (CTV) media budgets in 2024 according to marketers in the United States as of November 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 20, 2026, from /statistics/1537503/shift-media-budget-programmatic-ctv-usa/
eMarketer. "Sources for programmatic connected TV (CTV) media budgets in 2024 according to marketers in the United States as of November 2023." Chart. June 5, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 20, 2026. /statistics/1537503/shift-media-budget-programmatic-ctv-usa/
eMarketer. (2024). Sources for programmatic connected TV (CTV) media budgets in 2024 according to marketers in the United States as of November 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 20, 2026. /statistics/1537503/shift-media-budget-programmatic-ctv-usa/
eMarketer. "Sources for Programmatic Connected Tv (Ctv) Media Budgets in 2024 According to Marketers in The United States as of November 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 5 Jun 2024, /statistics/1537503/shift-media-budget-programmatic-ctv-usa/
eMarketer, Sources for programmatic connected TV (CTV) media budgets in 2024 according to marketers in the United States as of November 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/1537503/shift-media-budget-programmatic-ctv-usa/ (last visited August 20, 2026)
Sources for programmatic connected TV (CTV) media budgets in 2024 according to marketers in the United States as of November 2023 [Graph], eMarketer, June 5, 2024. [Online]. Available: /statistics/1537503/shift-media-budget-programmatic-ctv-usa/
