In-stream advertising spending accounted for billion Japanese yen of the online video advertising spending in Japan in 2024. Expenditures on in-stream ads were forecast to increase to almost *** billion yen by 2028. In-stream ad spending was followed by in-feed ad spending, which was expected to grow from billion to almost *** billion yen during the same period.
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CyberAgent. (February 27, 2025). Online video advertising spending in Japan from 2023 to 2024 with a forecast until 2028, by type (in billion Japanese yen) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/332350/japan-digital-video-ad-spend-type/
CyberAgent. "Online video advertising spending in Japan from 2023 to 2024 with a forecast until 2028, by type (in billion Japanese yen)." Chart. February 27, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/332350/japan-digital-video-ad-spend-type/
CyberAgent. (2025). Online video advertising spending in Japan from 2023 to 2024 with a forecast until 2028, by type (in billion Japanese yen). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/332350/japan-digital-video-ad-spend-type/
CyberAgent. "Online Video Advertising Spending in Japan from 2023 to 2024 with a Forecast until 2028, by Type (in Billion Japanese Yen)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 27 Feb 2025, /statistics/332350/japan-digital-video-ad-spend-type/
CyberAgent, Online video advertising spending in Japan from 2023 to 2024 with a forecast until 2028, by type (in billion Japanese yen) ÀÖ²¥´«Ã½app×îа汾, /statistics/332350/japan-digital-video-ad-spend-type/ (last visited August 13, 2026)
Online video advertising spending in Japan from 2023 to 2024 with a forecast until 2028, by type (in billion Japanese yen) [Graph], CyberAgent, February 27, 2025. [Online]. Available: /statistics/332350/japan-digital-video-ad-spend-type/
