In 2024, iOS comics and cartoon apps had the highest retention rate after one day from install, approximately ** percent among the Apple App Store users worldwide. iOS sticker apps had a percent retention rate on day one, which dropped to ** percent after ** days from install. Medical apps presented a retention rate of approximately ** percent after ** days from install among global iOS users.
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Apptica. (February 6, 2025). iOS apps retention rate among users worldwide 2024, by category [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 14, 2026, from /statistics/1497442/ios-apps-retention-rate-by-category/
Apptica. "iOS apps retention rate among users worldwide 2024, by category." Chart. February 6, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 14, 2026. /statistics/1497442/ios-apps-retention-rate-by-category/
Apptica. (2025). iOS apps retention rate among users worldwide 2024, by category. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 14, 2026. /statistics/1497442/ios-apps-retention-rate-by-category/
Apptica. "Ios Apps Retention Rate among Users Worldwide 2024, by Category." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 6 Feb 2025, /statistics/1497442/ios-apps-retention-rate-by-category/
Apptica, iOS apps retention rate among users worldwide 2024, by category ÀÖ²¥´«Ã½app×îа汾, /statistics/1497442/ios-apps-retention-rate-by-category/ (last visited August 14, 2026)
iOS apps retention rate among users worldwide 2024, by category [Graph], Apptica, February 6, 2025. [Online]. Available: /statistics/1497442/ios-apps-retention-rate-by-category/
