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Mobile iOS app download conversion rate in the Apple App Store in the United States in 1st half of 2023, by category

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Source

In cooperation with
Release date

August 2023

Region

United States

Survey time period

H1 2023

Supplementary notes

According to the source, the conversion rate indicates the share of users downloading a mobile app after visiting its page on the Google Play Store or the Apple App Store.

Citation formats

U.S. Apple App Store mobile app download conversion rates 2023, by category

Published by
Christy Tila,
Aug 18, 2023
During the first half of 2023, download conversion rates for mobile apps in the Apple App Store in the United States market was ** percent. Business apps had a download conversion rate of over ** percent, while reference apps presented a download conversion rate of **** percent. By comparison, casual gaming apps and puzzle gaming apps presented the lowest conversion rates in the Apple App Store.
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Topics

ASO - App Store OptimizationApp storesApple App StoreMobile advertising and marketing in the U.S. Mobile advertising and marketing worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
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  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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