According to a consumer survey on streaming habits conducted in 2024, a large share of respondents in India, just under ** percent, preferred personalized ads on streaming services. Of this, ** percent of respondents preferred these ads to be based on viewing habits and personal data.
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The Financial Express (India). (June 27, 2024). Consumer preference for ads on streaming platforms in India in 2024 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /statistics/1477344/india-streaming-ad-preferences/
The Financial Express (India). "Consumer preference for ads on streaming platforms in India in 2024." Chart. June 27, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /statistics/1477344/india-streaming-ad-preferences/
The Financial Express (India). (2024). Consumer preference for ads on streaming platforms in India in 2024. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /statistics/1477344/india-streaming-ad-preferences/
The Financial Express (India). "Consumer Preference for Ads on Streaming Platforms in India in 2024." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 27 Jun 2024, /statistics/1477344/india-streaming-ad-preferences/
The Financial Express (India), Consumer preference for ads on streaming platforms in India in 2024 ÀÖ²¥´«Ã½app×îа汾, /statistics/1477344/india-streaming-ad-preferences/ (last visited August 18, 2026)
Consumer preference for ads on streaming platforms in India in 2024 [Graph], The Financial Express (India), June 27, 2024. [Online]. Available: /statistics/1477344/india-streaming-ad-preferences/
