In 2025, about *** million households in India paid for *** million video subscriptions. This was an increase from the previous year, driven by market expansion and the rise of connected TVs. Looking ahead, the number of paid subscriptions is expected to grow to roughly *** million, spanning *** million households by 2028.
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FICCI, & EY. (March 27, 2026). Number of online video subscriptions and subscriber households across India from 2018 to 2028, (in millions) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1154045/paid-video-subscriptions-india/
FICCI, und EY. "Number of online video subscriptions and subscriber households across India from 2018 to 2028, (in millions)." Chart. March 27, 2026. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1154045/paid-video-subscriptions-india/
FICCI, EY. (2026). Number of online video subscriptions and subscriber households across India from 2018 to 2028, (in millions). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1154045/paid-video-subscriptions-india/
FICCI, and EY. "Number of Online Video Subscriptions and Subscriber Households across India from 2018 to 2028, (in Millions)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 27 Mar 2026, /statistics/1154045/paid-video-subscriptions-india/
FICCI & EY, Number of online video subscriptions and subscriber households across India from 2018 to 2028, (in millions) ÀÖ²¥´«Ã½app×îа汾, /statistics/1154045/paid-video-subscriptions-india/ (last visited August 13, 2026)
Number of online video subscriptions and subscriber households across India from 2018 to 2028, (in millions) [Graph], FICCI, & EY, March 27, 2026. [Online]. Available: /statistics/1154045/paid-video-subscriptions-india/
