ÀÖ²¥´«Ã½app×îа汾

In 2025, social media remained the largest digital advertising format in India, generating just over 210 billion Indian rupees in digital ad spend. Online video was a close second, with about 200 billion rupees invested in video-led digital advertising that year. Among key verticals, the telecom sector stood out, directing 74 percent of its total advertising budget to digital channels in 2025.