During a December 2023 survey in the United States, nearly ** percent of consumers aged 55 to 64 were concerned about data privacy when interacting with brands digitally. Among interviewees aged 25 to 34, the respective share stood at roughly ** percent.
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Attest. (February 22, 2024). Share of consumers with concerns about data privacy when interacting with brand online in the United States as of December 2023, by age group [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /statistics/1453775/share-consumers-concerns-data-privacy-usa-age-group/
Attest. "Share of consumers with concerns about data privacy when interacting with brand online in the United States as of December 2023, by age group." Chart. February 22, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /statistics/1453775/share-consumers-concerns-data-privacy-usa-age-group/
Attest. (2024). Share of consumers with concerns about data privacy when interacting with brand online in the United States as of December 2023, by age group. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /statistics/1453775/share-consumers-concerns-data-privacy-usa-age-group/
Attest. "Share of Consumers with Concerns about Data Privacy When Interacting with Brand Online in The United States as of December 2023, by Age Group." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 22 Feb 2024, /statistics/1453775/share-consumers-concerns-data-privacy-usa-age-group/
Attest, Share of consumers with concerns about data privacy when interacting with brand online in the United States as of December 2023, by age group ÀÖ²¥´«Ã½app×îа汾, /statistics/1453775/share-consumers-concerns-data-privacy-usa-age-group/ (last visited August 18, 2026)
Share of consumers with concerns about data privacy when interacting with brand online in the United States as of December 2023, by age group [Graph], Attest, February 22, 2024. [Online]. Available: /statistics/1453775/share-consumers-concerns-data-privacy-usa-age-group/