As of the second quarter of 2025, 48 percent of online users in the United States declined cookies on websites sometimes. Furthermore, over four in 10 respondents were concerned about how companies might use their online data. About a quarter said they used a virtual private network (VPN) to access the internet at least some of the time.
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DataReportal, & Meltwater, & We Are Social. (November 5, 2025). Attitudes and actions of online users in the United States regarding online privacy as of 2nd quarter 2025 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1424653/online-adults-attitudes-data-privacy-us/
DataReportal, und Meltwater, und We Are Social. "Attitudes and actions of online users in the United States regarding online privacy as of 2nd quarter 2025." Chart. November 5, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1424653/online-adults-attitudes-data-privacy-us/
DataReportal, Meltwater, We Are Social. (2025). Attitudes and actions of online users in the United States regarding online privacy as of 2nd quarter 2025. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1424653/online-adults-attitudes-data-privacy-us/
DataReportal, and Meltwater, and We Are Social. "Attitudes and Actions of Online Users in The United States regarding Online Privacy as of 2nd Quarter 2025." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 5 Nov 2025, /statistics/1424653/online-adults-attitudes-data-privacy-us/
DataReportal & Meltwater & We Are Social, Attitudes and actions of online users in the United States regarding online privacy as of 2nd quarter 2025 ÀÖ²¥´«Ã½app×îа汾, /statistics/1424653/online-adults-attitudes-data-privacy-us/ (last visited August 13, 2026)
Attitudes and actions of online users in the United States regarding online privacy as of 2nd quarter 2025 [Graph], DataReportal, & Meltwater, & We Are Social, November 5, 2025. [Online]. Available: /statistics/1424653/online-adults-attitudes-data-privacy-us/
