A survey conducted from December 2022 to January 2023 found that ** percent of Swedish respondents accepted some ad-supported content for a reduced price. In comparison, around one fourth of people interviewed would pay for an ad-free plan.
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Magnite. (April 21, 2023). Opinion about watching ads in exchange for free or reduced cost to access TV shows and movies in Sweden as of January 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1398726/preference-ad-supported-content-sweden/
Magnite. "Opinion about watching ads in exchange for free or reduced cost to access TV shows and movies in Sweden as of January 2023." Chart. April 21, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1398726/preference-ad-supported-content-sweden/
Magnite. (2023). Opinion about watching ads in exchange for free or reduced cost to access TV shows and movies in Sweden as of January 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1398726/preference-ad-supported-content-sweden/
Magnite. "Opinion about Watching Ads in Exchange for Free or Reduced Cost to Access Tv Shows and Movies in Sweden as of January 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 21 Apr 2023, /statistics/1398726/preference-ad-supported-content-sweden/
Magnite, Opinion about watching ads in exchange for free or reduced cost to access TV shows and movies in Sweden as of January 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/1398726/preference-ad-supported-content-sweden/ (last visited August 13, 2026)
Opinion about watching ads in exchange for free or reduced cost to access TV shows and movies in Sweden as of January 2023 [Graph], Magnite, April 21, 2023. [Online]. Available: /statistics/1398726/preference-ad-supported-content-sweden/
