Opinion of TV viewers and paid ad-free streaming viewers about watching ads in exchange for free or reduced cost to access TV shows and movies in Denmark as of January 2023
Characteristic
TV viewers
Paid ad-free streaming viewers
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The majority of Danish respondents to a 2023 survey preferred watching lower-cost ad-supported content, with ** percent of TV viewers and ** percent of paid ad-free streaming viewers stating to accept some ad-supported content for a reduced price. The share of people preferring to pay for ad-free options was higher among paid ad-free streaming viewers.
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Magnite. (April 21, 2023). Opinion of TV viewers and paid ad-free streaming viewers about watching ads in exchange for free or reduced cost to access TV shows and movies in Denmark as of January 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1398676/preference-ad-supported-content-denmark/
Magnite. "Opinion of TV viewers and paid ad-free streaming viewers about watching ads in exchange for free or reduced cost to access TV shows and movies in Denmark as of January 2023." Chart. April 21, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1398676/preference-ad-supported-content-denmark/
Magnite. (2023). Opinion of TV viewers and paid ad-free streaming viewers about watching ads in exchange for free or reduced cost to access TV shows and movies in Denmark as of January 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1398676/preference-ad-supported-content-denmark/
Magnite. "Opinion of Tv Viewers and Paid Ad-free Streaming Viewers about Watching Ads in Exchange for Free or Reduced Cost to Access Tv Shows and Movies in Denmark as of January 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 21 Apr 2023, /statistics/1398676/preference-ad-supported-content-denmark/
Magnite, Opinion of TV viewers and paid ad-free streaming viewers about watching ads in exchange for free or reduced cost to access TV shows and movies in Denmark as of January 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/1398676/preference-ad-supported-content-denmark/ (last visited August 12, 2026)
Opinion of TV viewers and paid ad-free streaming viewers about watching ads in exchange for free or reduced cost to access TV shows and movies in Denmark as of January 2023 [Graph], Magnite, April 21, 2023. [Online]. Available: /statistics/1398676/preference-ad-supported-content-denmark/
