In 2024, the online format of digital advertising which recorded the highest growth rate was search, which increased the ad spend it attracted by nearly ** percent, compared to the 2023 result. Social media reported a growth rate of ** percent, whereas video and display increased by ** percent and **** percent, respectively.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
Dagens Media. (January 14, 2025). Change in digital advertising spending in Sweden in 2024, by format [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 17, 2026, from /statistics/1025492/digital-ad-spend-format-sweden/
Dagens Media. "Change in digital advertising spending in Sweden in 2024, by format." Chart. January 14, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 17, 2026. /statistics/1025492/digital-ad-spend-format-sweden/
Dagens Media. (2025). Change in digital advertising spending in Sweden in 2024, by format. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 17, 2026. /statistics/1025492/digital-ad-spend-format-sweden/
Dagens Media. "Change in Digital Advertising Spending in Sweden in 2024, by Format." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 14 Jan 2025, /statistics/1025492/digital-ad-spend-format-sweden/
Dagens Media, Change in digital advertising spending in Sweden in 2024, by format ÀÖ²¥´«Ã½app×îа汾, /statistics/1025492/digital-ad-spend-format-sweden/ (last visited August 17, 2026)
Change in digital advertising spending in Sweden in 2024, by format [Graph], Dagens Media, January 14, 2025. [Online]. Available: /statistics/1025492/digital-ad-spend-format-sweden/
