A 2023 survey found that ** percent of U.S. TV consumers expected to sign up for a new TV or video streaming subscription in the next six months. This marks a decline compared with the previous year, when ** people intended to add a new subscription.
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Hub Entertainment Research. (May 11, 2023). Share of TV viewers expecting to sign up for any new TV or video subscriptions in the next six months in the United States from 2021 to 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/1385923/intention-add-video-subscription/
Hub Entertainment Research. "Share of TV viewers expecting to sign up for any new TV or video subscriptions in the next six months in the United States from 2021 to 2023." Chart. May 11, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/1385923/intention-add-video-subscription/
Hub Entertainment Research. (2023). Share of TV viewers expecting to sign up for any new TV or video subscriptions in the next six months in the United States from 2021 to 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/1385923/intention-add-video-subscription/
Hub Entertainment Research. "Share of Tv Viewers Expecting to Sign up for Any New Tv or Video Subscriptions in The next Six Months in The United States from 2021 to 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 11 May 2023, /statistics/1385923/intention-add-video-subscription/
Hub Entertainment Research, Share of TV viewers expecting to sign up for any new TV or video subscriptions in the next six months in the United States from 2021 to 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/1385923/intention-add-video-subscription/ (last visited August 19, 2026)
Share of TV viewers expecting to sign up for any new TV or video subscriptions in the next six months in the United States from 2021 to 2023 [Graph], Hub Entertainment Research, May 11, 2023. [Online]. Available: /statistics/1385923/intention-add-video-subscription/
