Share of internet users in selected countries feeling followed by their connected devices after talking about a topic or seeing an ad for a product as of March 2023
Characteristic
Share of respondents
United States
39%
Australia
42%
Canada
46%
United Kingdom
49%
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Is my phone listening to me?
According to a survey of internet users conducted between February and March of 2023, 50 percent of users in the United Kingdom reported having the feeling of being "followed" online after discussing a product or seeing an ad on TV. Around 46 percent of users in Canada reported the same feeling, while around 40 percent of users in the United States reported feeling "followed" by their connected devices after discussing a topic in the presence of their devices.
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NordVPN. (March 21, 2023). Share of internet users in selected countries feeling followed by their connected devices after talking about a topic or seeing an ad for a product as of March 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1381189/internet-users-feeling-followed-online/
NordVPN. "Share of internet users in selected countries feeling followed by their connected devices after talking about a topic or seeing an ad for a product as of March 2023." Chart. March 21, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1381189/internet-users-feeling-followed-online/
NordVPN. (2023). Share of internet users in selected countries feeling followed by their connected devices after talking about a topic or seeing an ad for a product as of March 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1381189/internet-users-feeling-followed-online/
NordVPN. "Share of Internet Users in Selected Countries Feeling Followed by Their Connected Devices after Talking about a Topic or Seeing An Ad for a Product as of March 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 21 Mar 2023, /statistics/1381189/internet-users-feeling-followed-online/
NordVPN, Share of internet users in selected countries feeling followed by their connected devices after talking about a topic or seeing an ad for a product as of March 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/1381189/internet-users-feeling-followed-online/ (last visited August 13, 2026)
Share of internet users in selected countries feeling followed by their connected devices after talking about a topic or seeing an ad for a product as of March 2023 [Graph], NordVPN, March 21, 2023. [Online]. Available: /statistics/1381189/internet-users-feeling-followed-online/
