During a mid-2022 survey among adults in the United States, ** percent of respondents said they had a favorable view of pre-roll ads – ads running before the content that usually allow users to enjoy the rest ad-free – on streaming video services. In comparison, ** percent said they had an unfavorable view. Pause ads – ads only appearing when a video is paused – were received favorably by ** percent of respondents. Conversely, ** percent of the interviewees had an unfavorable view of standard ads interrupting content before a user can watch more.
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Cox Media. (October 20, 2022). Share of adults with a favorable or unfavorable attitude towards video streaming ads in the United States as of May 2022, by ad type [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1375750/consumer-attitude-video-streaming-ad-types-us/
Cox Media. "Share of adults with a favorable or unfavorable attitude towards video streaming ads in the United States as of May 2022, by ad type ." Chart. October 20, 2022. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1375750/consumer-attitude-video-streaming-ad-types-us/
Cox Media. (2022). Share of adults with a favorable or unfavorable attitude towards video streaming ads in the United States as of May 2022, by ad type . ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1375750/consumer-attitude-video-streaming-ad-types-us/
Cox Media. "Share of Adults with a Favorable or Unfavorable Attitude towards Video Streaming Ads in The United States as of May 2022, by Ad Type ." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 20 Oct 2022, /statistics/1375750/consumer-attitude-video-streaming-ad-types-us/
Cox Media, Share of adults with a favorable or unfavorable attitude towards video streaming ads in the United States as of May 2022, by ad type ÀÖ²¥´«Ã½app×îа汾, /statistics/1375750/consumer-attitude-video-streaming-ad-types-us/ (last visited August 13, 2026)
Share of adults with a favorable or unfavorable attitude towards video streaming ads in the United States as of May 2022, by ad type [Graph], Cox Media, October 20, 2022. [Online]. Available: /statistics/1375750/consumer-attitude-video-streaming-ad-types-us/
