Respondents asked if there are too many or too few ads shown on streaming services. Figures may not add up to 100 percent due to rounding. Margin of error of two percent.
Citation formats
Perceived frequency of ads on video streaming in the U.S. 2021, by generation
According to a survey conducted among adults in the United States in September 2021, ** percent of respondents said they thought there were too many ads on streaming services. Among Gen Z respondents, this value amounted to ** percent. According to the same survey, ** percent of respondents said ads on streaming services were repetitive.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
Morning Consult. (October 18, 2021). Share of adults who think there were too many ads on video streaming services in the United States as of September 2021, by generation [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 20, 2026, from /statistics/1307619/video-streaming-advertising-frequency-by-generation-us/
Morning Consult. "Share of adults who think there were too many ads on video streaming services in the United States as of September 2021, by generation ." Chart. October 18, 2021. ÀÖ²¥´«Ã½app×îа汾. Accessed August 20, 2026. /statistics/1307619/video-streaming-advertising-frequency-by-generation-us/
Morning Consult. (2021). Share of adults who think there were too many ads on video streaming services in the United States as of September 2021, by generation . ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 20, 2026. /statistics/1307619/video-streaming-advertising-frequency-by-generation-us/
Morning Consult. "Share of Adults Who Think There Were Too Many Ads on Video Streaming Services in The United States as of September 2021, by Generation ." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 18 Oct 2021, /statistics/1307619/video-streaming-advertising-frequency-by-generation-us/
Morning Consult, Share of adults who think there were too many ads on video streaming services in the United States as of September 2021, by generation ÀÖ²¥´«Ã½app×îа汾, /statistics/1307619/video-streaming-advertising-frequency-by-generation-us/ (last visited August 20, 2026)
Share of adults who think there were too many ads on video streaming services in the United States as of September 2021, by generation [Graph], Morning Consult, October 18, 2021. [Online]. Available: /statistics/1307619/video-streaming-advertising-frequency-by-generation-us/
