According to a survey conducted among brand and advertising professionals in the United States in March 2023, ** percent of respondents said they chose Hulu as their go-to platform for upfront spending allocation. YouTube TV followed with ** percent, while ** percent of respondents mentioned Peacock.
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Insider Intelligence (@ChartoftheDay_). (May 9, 2023). Leading streaming platforms to which advertising professionals allocated upfront spending in the United States as of March 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 17, 2026, from /statistics/1323074/leading-streaming-platforms-upfront-ad-spending-us/
Insider Intelligence (@ChartoftheDay_). "Leading streaming platforms to which advertising professionals allocated upfront spending in the United States as of March 2023." Chart. May 9, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 17, 2026. /statistics/1323074/leading-streaming-platforms-upfront-ad-spending-us/
Insider Intelligence (@ChartoftheDay_). (2023). Leading streaming platforms to which advertising professionals allocated upfront spending in the United States as of March 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 17, 2026. /statistics/1323074/leading-streaming-platforms-upfront-ad-spending-us/
Insider Intelligence (@ChartoftheDay_). "Leading Streaming Platforms to Which Advertising Professionals Allocated Upfront Spending in The United States as of March 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 9 May 2023, /statistics/1323074/leading-streaming-platforms-upfront-ad-spending-us/
Insider Intelligence (@ChartoftheDay_), Leading streaming platforms to which advertising professionals allocated upfront spending in the United States as of March 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/1323074/leading-streaming-platforms-upfront-ad-spending-us/ (last visited August 17, 2026)
Leading streaming platforms to which advertising professionals allocated upfront spending in the United States as of March 2023 [Graph], Insider Intelligence (@ChartoftheDay_), May 9, 2023. [Online]. Available: /statistics/1323074/leading-streaming-platforms-upfront-ad-spending-us/
