Question: "How effective do you think the following types of ad experiences are when it comes to convincing people to purchase a product or service? Ads on linear TV (cable/broadcast)"
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Share of adults who find linear TV ads to be effective U.S. 2021, by generation
According to a survey among adults in the United States in September 2021, ** percent of Millennials and ** percent of Gen Z respondents said they found ads on linear TV (cable and broadcast) to be very effective in convincing people to buy a product or service. Linear TV ads were found to not be effective at all by ** percent of Gen Z and * percent of Millennial respondents.
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Morning Consult. (September 11, 2021). Share of adults who find ads on linear TV to be effective in the United States as of September 2021, by generation [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 19, 2026, from /statistics/1307021/linear-tv-advertising-effectiveness-by-generation-us/
Morning Consult. "Share of adults who find ads on linear TV to be effective in the United States as of September 2021, by generation." Chart. September 11, 2021. ÀÖ²¥´«Ã½app×îа汾. Accessed August 19, 2026. /statistics/1307021/linear-tv-advertising-effectiveness-by-generation-us/
Morning Consult. (2021). Share of adults who find ads on linear TV to be effective in the United States as of September 2021, by generation. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 19, 2026. /statistics/1307021/linear-tv-advertising-effectiveness-by-generation-us/
Morning Consult. "Share of Adults Who Find Ads on Linear Tv to Be Effective in The United States as of September 2021, by Generation." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 11 Sep 2021, /statistics/1307021/linear-tv-advertising-effectiveness-by-generation-us/
Morning Consult, Share of adults who find ads on linear TV to be effective in the United States as of September 2021, by generation ÀÖ²¥´«Ã½app×îа汾, /statistics/1307021/linear-tv-advertising-effectiveness-by-generation-us/ (last visited August 19, 2026)
Share of adults who find ads on linear TV to be effective in the United States as of September 2021, by generation [Graph], Morning Consult, September 11, 2021. [Online]. Available: /statistics/1307021/linear-tv-advertising-effectiveness-by-generation-us/
