Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in Italy in selected years from 2024 to 2026, with a forecast for 2028
Characteristic
Share of revenue
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Buying activity was collected from websites operating on Salesforce Commerce Cloud. To qualify for inclusion, a digital commerce site must have conducted transactions throughout the analysis period and met a monthly minimum visit and order threshold.
*Forecasts are forward-looking projections based on current and prior values and do not guarantee future performance or results.
Release date is the date of access.Â
Citation formats
B2C organizations' revenue share from digital channels in Italy 2024-2028
In Italy, the share of business-to-consumer (B2C) revenue generated through digital channels rose from ** percent in 2024 to ** percent in 2026. This figure is projected to reach ** percent by 2028.Â
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Salesforce Research. (May 20, 2026). Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in Italy in selected years from 2024 to 2026, with a forecast for 2028 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1351348/b2c-revenue-from-digital-channels-italy/
Salesforce Research. "Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in Italy in selected years from 2024 to 2026, with a forecast for 2028." Chart. May 20, 2026. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1351348/b2c-revenue-from-digital-channels-italy/
Salesforce Research. (2026). Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in Italy in selected years from 2024 to 2026, with a forecast for 2028. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1351348/b2c-revenue-from-digital-channels-italy/
Salesforce Research. "Share of Business-to-consumer (B2c) Organizations' Revenue Coming from Digital Channels in Italy in Selected Years from 2024 to 2026, with a Forecast for 2028." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 20 May 2026, /statistics/1351348/b2c-revenue-from-digital-channels-italy/
Salesforce Research, Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in Italy in selected years from 2024 to 2026, with a forecast for 2028 ÀÖ²¥´«Ã½app×îа汾, /statistics/1351348/b2c-revenue-from-digital-channels-italy/ (last visited August 12, 2026)
Share of business-to-consumer (B2C) organizations' revenue coming from digital channels in Italy in selected years from 2024 to 2026, with a forecast for 2028 [Graph], Salesforce Research, May 20, 2026. [Online]. Available: /statistics/1351348/b2c-revenue-from-digital-channels-italy/
