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Distribution of retail website visits and orders in Italy as of 2nd quarter 2026, by device

© ÀÖ²¥´«Ã½app×îа汾 2026
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Source

Release date

July 2026

Region

Italy

Survey time period

Q2 2026

Supplementary notes

Order Share refers to the proportion of orders placed on each device. Traffic Share refers to the proportion of visits made on each device.

Figures may not sum to 100 percent due to rounding.

Citation formats

Online retail website visits and orders in Italy 2026, by device

Published by
Yihan Ma,
Aug 6, 2026

During the second quarter of 2026, smartphones accounted for a staggering ** percent of retail site visits in Italy and were used to make ** percent of online shopping orders. Meanwhile, desktop computers generated only ** percent of retail website traffic but were behind ** percent of all purchases.

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Statistics on " Mobile commerce in Italy "

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Other statistics that may interest you Mobile commerce in Italy

Overview

5

Mobile shoppers

7

M-commerce

5

Shopping apps

8

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Topics

Mobile commerce in ItalyMobile commerce in the United StatesMobile commerce in the United KingdomE-commerce in ItalyMobile commerce in the Nordics
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