In Italy, e-commerce websites offered the highest discount rates in the first quarters of both 2025 and 2026. During those three months, the share of order amounts that was reduced due to merchandise or other discounts was between ***and **Â percent each year.
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Salesforce Research. (July 21, 2026). Average share of order amount that was reduced due to merchandise or other discounts in Italy from 2nd quarter 2024 to 2nd quarter 2026 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1317498/average-e-commerce-discount-rate-italy/
Salesforce Research. "Average share of order amount that was reduced due to merchandise or other discounts in Italy from 2nd quarter 2024 to 2nd quarter 2026." Chart. July 21, 2026. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1317498/average-e-commerce-discount-rate-italy/
Salesforce Research. (2026). Average share of order amount that was reduced due to merchandise or other discounts in Italy from 2nd quarter 2024 to 2nd quarter 2026. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1317498/average-e-commerce-discount-rate-italy/
Salesforce Research. "Average Share of Order Amount That Was Reduced Due to Merchandise or Other Discounts in Italy from 2nd Quarter 2024 to 2nd Quarter 2026." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 21 Jul 2026, /statistics/1317498/average-e-commerce-discount-rate-italy/
Salesforce Research, Average share of order amount that was reduced due to merchandise or other discounts in Italy from 2nd quarter 2024 to 2nd quarter 2026 ÀÖ²¥´«Ã½app×îа汾, /statistics/1317498/average-e-commerce-discount-rate-italy/ (last visited August 13, 2026)
Average share of order amount that was reduced due to merchandise or other discounts in Italy from 2nd quarter 2024 to 2nd quarter 2026 [Graph], Salesforce Research, July 21, 2026. [Online]. Available: /statistics/1317498/average-e-commerce-discount-rate-italy/
