In the first half of 2023, Americans spent most of their time watching connected TV apps on ad-supported services, with a share of ** percent. Virtual multichannel video programming distributors (vMVPDs), such as Hulu + Live TV or Fubo TV, were the second most popular platforms among CTV users. While ad-supported services were growing in popularity among CTV users between the second half of 2022 and the first half of 2023, the share of time spent watching SVOD content on CTV devices declined during this time period.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
TVision Insights. (August 31, 2023). Distribution of time spent viewing connected TV in the United States in 2nd half of 2022 and 1st half of 2023, by platform type [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 17, 2026, from /statistics/1339062/ctv-time-spent-us-platform-type/
TVision Insights. "Distribution of time spent viewing connected TV in the United States in 2nd half of 2022 and 1st half of 2023, by platform type." Chart. August 31, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 17, 2026. /statistics/1339062/ctv-time-spent-us-platform-type/
TVision Insights. (2023). Distribution of time spent viewing connected TV in the United States in 2nd half of 2022 and 1st half of 2023, by platform type. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 17, 2026. /statistics/1339062/ctv-time-spent-us-platform-type/
TVision Insights. "Distribution of Time Spent Viewing Connected Tv in The United States in 2nd Half of 2022 and 1st Half of 2023, by Platform Type." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 31 Aug 2023, /statistics/1339062/ctv-time-spent-us-platform-type/
TVision Insights, Distribution of time spent viewing connected TV in the United States in 2nd half of 2022 and 1st half of 2023, by platform type ÀÖ²¥´«Ã½app×îа汾, /statistics/1339062/ctv-time-spent-us-platform-type/ (last visited August 17, 2026)
Distribution of time spent viewing connected TV in the United States in 2nd half of 2022 and 1st half of 2023, by platform type [Graph], TVision Insights, August 31, 2023. [Online]. Available: /statistics/1339062/ctv-time-spent-us-platform-type/
