In 2024, with an expected **** million monthly viewers, YouTube TV holds the lead among virtual live TV services. Hulu + Live TV follows closely behind with **** million viewers, while Sling TV captures the attention of around **** million viewers each month. This data highlights the growing popularity of vMVPD services as viewers seek out alternatives to traditional cable subscriptions.
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eMarketer. (February 9, 2024). Number of viewers of selected virtual multichannel video programming distributors (vMVPD) in the United States in 2024 (in millions) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1460166/number-viewers-virtual-multichannel-video-programming-distributors/
eMarketer. "Number of viewers of selected virtual multichannel video programming distributors (vMVPD) in the United States in 2024 (in millions) ." Chart. February 9, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1460166/number-viewers-virtual-multichannel-video-programming-distributors/
eMarketer. (2024). Number of viewers of selected virtual multichannel video programming distributors (vMVPD) in the United States in 2024 (in millions) . ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1460166/number-viewers-virtual-multichannel-video-programming-distributors/
eMarketer. "Number of Viewers of Selected Virtual Multichannel Video Programming Distributors (Vmvpd) in The United States in 2024 (in Millions) ." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 9 Feb 2024, /statistics/1460166/number-viewers-virtual-multichannel-video-programming-distributors/
eMarketer, Number of viewers of selected virtual multichannel video programming distributors (vMVPD) in the United States in 2024 (in millions) ÀÖ²¥´«Ã½app×îа汾, /statistics/1460166/number-viewers-virtual-multichannel-video-programming-distributors/ (last visited August 13, 2026)
Number of viewers of selected virtual multichannel video programming distributors (vMVPD) in the United States in 2024 (in millions) [Graph], eMarketer, February 9, 2024. [Online]. Available: /statistics/1460166/number-viewers-virtual-multichannel-video-programming-distributors/
