The study was conducted in the following 18 countries: the United Kingdom, United States, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, United Arab Emirates, Netherlands, Germany, South Africa, and Thailand.
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Main aspects global shoppers would change about online shopping 2023
A survey conducted in early 2023 revealed that faster delivery was the top aspect that shoppers globally would change about their online shopping experience, named by ** percent of respondents. Free returns came in second place, cited by percent of consumers surveyed, followed by a credible reviews with *** percent.
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Wunderman Thompson Commerce. (June 27, 2023). Leading aspects that shoppers worldwide would change about their online shopping experience in 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1274884/wished-changes-online-shopping-experience-global-consumers/
Wunderman Thompson Commerce. "Leading aspects that shoppers worldwide would change about their online shopping experience in 2023." Chart. June 27, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1274884/wished-changes-online-shopping-experience-global-consumers/
Wunderman Thompson Commerce. (2023). Leading aspects that shoppers worldwide would change about their online shopping experience in 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1274884/wished-changes-online-shopping-experience-global-consumers/
Wunderman Thompson Commerce. "Leading Aspects That Shoppers Worldwide Would Change about Their Online Shopping Experience in 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 27 Jun 2023, /statistics/1274884/wished-changes-online-shopping-experience-global-consumers/
Wunderman Thompson Commerce, Leading aspects that shoppers worldwide would change about their online shopping experience in 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/1274884/wished-changes-online-shopping-experience-global-consumers/ (last visited August 12, 2026)
Leading aspects that shoppers worldwide would change about their online shopping experience in 2023 [Graph], Wunderman Thompson Commerce, June 27, 2023. [Online]. Available: /statistics/1274884/wished-changes-online-shopping-experience-global-consumers/
