among professionals from various industries, including professional services, real estate, education, non-profit, and tech
Supplementary notes
Original question: "What percentage of your customers expect personalized content?" The source does not provide information on the type of survey used or the date when the survey was carried out. The date provided is the release date.
Citation formats
Share of U.S. consumers who expect personalized content 2021
During a 2021 survey carried out among professionals from various industries in the United States, ** percent of respondents stated that over ** percent of their organization's customers expected personalized content; ** percent of the interviewees said that less than ** percent of their customers expected such content.
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Lucidpress. (August 25, 2021). Share of consumers who expected personalized content according to businesses in the United States as of August 2021 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 16, 2026, from /statistics/1267055/share-consumers-expect-personalized-content/
Lucidpress. "Share of consumers who expected personalized content according to businesses in the United States as of August 2021." Chart. August 25, 2021. ÀÖ²¥´«Ã½app×îа汾. Accessed August 16, 2026. /statistics/1267055/share-consumers-expect-personalized-content/
Lucidpress. (2021). Share of consumers who expected personalized content according to businesses in the United States as of August 2021. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 16, 2026. /statistics/1267055/share-consumers-expect-personalized-content/
Lucidpress. "Share of Consumers Who Expected Personalized Content According to Businesses in The United States as of August 2021." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 25 Aug 2021, /statistics/1267055/share-consumers-expect-personalized-content/
Lucidpress, Share of consumers who expected personalized content according to businesses in the United States as of August 2021 ÀÖ²¥´«Ã½app×îа汾, /statistics/1267055/share-consumers-expect-personalized-content/ (last visited August 16, 2026)
Share of consumers who expected personalized content according to businesses in the United States as of August 2021 [Graph], Lucidpress, August 25, 2021. [Online]. Available: /statistics/1267055/share-consumers-expect-personalized-content/
