A survey on video streaming platforms, conducted in India in 2026 found that percent of respondents used subscription video-on-demand services daily. Meanwhile, **** percent of the respondents claimed never having used these platforms.
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Rakuten Insight. (August 13, 2026). Consumption frequency of video streaming platforms across India as of May 2026 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /statistics/1266407/india-svod-platform-usage-frequency/
Rakuten Insight. "Consumption frequency of video streaming platforms across India as of May 2026." Chart. August 13, 2026. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /statistics/1266407/india-svod-platform-usage-frequency/
Rakuten Insight. (2026). Consumption frequency of video streaming platforms across India as of May 2026. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /statistics/1266407/india-svod-platform-usage-frequency/
Rakuten Insight. "Consumption Frequency of Video Streaming Platforms across India as of May 2026." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 13 Aug 2026, /statistics/1266407/india-svod-platform-usage-frequency/
Rakuten Insight, Consumption frequency of video streaming platforms across India as of May 2026 ÀÖ²¥´«Ã½app×îа汾, /statistics/1266407/india-svod-platform-usage-frequency/ (last visited August 18, 2026)
Consumption frequency of video streaming platforms across India as of May 2026 [Graph], Rakuten Insight, August 13, 2026. [Online]. Available: /statistics/1266407/india-svod-platform-usage-frequency/