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Online conversion rate index evolution in France from January 2020 to May 2021

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Source

Release date

May 2021

Region

France

Survey time period

January 2020 to May 2021

Supplementary notes

The index base was set at 100 in January 2020 and 2021.

Citation formats

Monthly online conversion rate index evolution in France 2020-2021

Published by Thuy D., Jun 4, 2021
France went into lockdown on ****, and most stores had already closed on ***. The country’s lockdown has also been one of the strictest in Europe. Periodically, people were required to carry a form stating their reason for being outside their homes. As a result of the shutdown, the country experienced a general change in the online conversion rate, illustrated by the index growth rate since **. Setting the base index at 100 for ** and 2021, the source indicates a strong growth of the conversion rate at the end of 2020. The conversion rate was higher at the beginning of 2021, compared to the beginning of 2020.
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