In January 2026, paid search led e-commerce traffic sources in the United States, achieving a conversion rate of *** percent. Notably, the AI tool ChatGPT reached a conversion rate of *** percent, outperforming direct traffic, which recorded *** percent.
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SimilarWeb. (July 14, 2026). Conversion rate of e-commerce traffic in the United States as of January 2026, by traffic source [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 17, 2026, from /statistics/1662740/ecommerce-traffic-conversion-rate-by-source-us/
SimilarWeb. "Conversion rate of e-commerce traffic in the United States as of January 2026, by traffic source." Chart. July 14, 2026. ÀÖ²¥´«Ã½app×îа汾. Accessed August 17, 2026. /statistics/1662740/ecommerce-traffic-conversion-rate-by-source-us/
SimilarWeb. (2026). Conversion rate of e-commerce traffic in the United States as of January 2026, by traffic source. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 17, 2026. /statistics/1662740/ecommerce-traffic-conversion-rate-by-source-us/
SimilarWeb. "Conversion Rate of E-commerce Traffic in The United States as of January 2026, by Traffic Source." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 14 Jul 2026, /statistics/1662740/ecommerce-traffic-conversion-rate-by-source-us/
SimilarWeb, Conversion rate of e-commerce traffic in the United States as of January 2026, by traffic source ÀÖ²¥´«Ã½app×îа汾, /statistics/1662740/ecommerce-traffic-conversion-rate-by-source-us/ (last visited August 17, 2026)
Conversion rate of e-commerce traffic in the United States as of January 2026, by traffic source [Graph], SimilarWeb, July 14, 2026. [Online]. Available: /statistics/1662740/ecommerce-traffic-conversion-rate-by-source-us/
