Amazon was estimated to account for roughly 77 percent of digital retail media advertising spending in the United States in 2025. Wamart's share was projected to amount to approximately seven percent of the total. All remaining retail media networks were expected to share the remaining 16 percent.
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eMarketer. (November 21, 2024). Distribution of retail media advertising spending in the United States in 2025, by platform [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 14, 2026, from /statistics/1237312/retail-media-ad-spend-share-platform/
eMarketer. "Distribution of retail media advertising spending in the United States in 2025, by platform." Chart. November 21, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 14, 2026. /statistics/1237312/retail-media-ad-spend-share-platform/
eMarketer. (2024). Distribution of retail media advertising spending in the United States in 2025, by platform. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 14, 2026. /statistics/1237312/retail-media-ad-spend-share-platform/
eMarketer. "Distribution of Retail Media Advertising Spending in The United States in 2025, by Platform." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 21 Nov 2024, /statistics/1237312/retail-media-ad-spend-share-platform/
eMarketer, Distribution of retail media advertising spending in the United States in 2025, by platform ÀÖ²¥´«Ã½app×îа汾, /statistics/1237312/retail-media-ad-spend-share-platform/ (last visited August 14, 2026)
Distribution of retail media advertising spending in the United States in 2025, by platform [Graph], eMarketer, November 21, 2024. [Online]. Available: /statistics/1237312/retail-media-ad-spend-share-platform/
