Share of consumer packaged goods (CPG) professionals who rated targeting effectiveness of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023
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During a fall 2023 survey carried out among consumer packaged goods (CPG) professionals from the United States, half of the respondents rated targeting effectiveness of Instacart Ads as very good or excellent. This was the highest result among the ** retail media networks (RMNs) studied. Amazon ranked second, with ** ±è±ð°ù³¦±ð²Ô³Ù.Ìý
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Path to Purchase Institute. (February 6, 2024). Share of consumer packaged goods (CPG) professionals who rated targeting effectiveness of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1460335/targeting-effectiveness-rmns/
Path to Purchase Institute. "Share of consumer packaged goods (CPG) professionals who rated targeting effectiveness of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023." Chart. February 6, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1460335/targeting-effectiveness-rmns/
Path to Purchase Institute. (2024). Share of consumer packaged goods (CPG) professionals who rated targeting effectiveness of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1460335/targeting-effectiveness-rmns/
Path to Purchase Institute. "Share of Consumer Packaged Goods (Cpg) Professionals Who Rated Targeting Effectiveness of Selected Retail Media Networks (Rmns) as Very Good or Excellent in The United States as of October 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 6 Feb 2024, /statistics/1460335/targeting-effectiveness-rmns/
Path to Purchase Institute, Share of consumer packaged goods (CPG) professionals who rated targeting effectiveness of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/1460335/targeting-effectiveness-rmns/ (last visited August 12, 2026)
Share of consumer packaged goods (CPG) professionals who rated targeting effectiveness of selected retail media networks (RMNs) as very good or excellent in the United States as of October 2023 [Graph], Path to Purchase Institute, February 6, 2024. [Online]. Available: /statistics/1460335/targeting-effectiveness-rmns/
