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Digital population in India 2025, by type

Digital population across India as of February 2025, by type (in millions)

Number of smartphone users in India 2010-2050

Number of smartphone users in India from 2010 to 2050 (in millions)

Number of social media users in India 2000-2040

Number of social media users in India from 2000 to 2040

Social network penetration India Q3 2024

Penetration of leading social networks in India in 3rd quarter of 2024

Most used social media platforms by type in India 2023

Most used social media platforms by type in India as of December 2023

Most common social media activities in India 2025

Most common social media activities in India as of September 2025

Media consumption per week India Q2 2025, by type

Time spent per week on various media in India as of the 2nd quarter of 2025, by type (in hours and minutes)

Weekly video consumption India Q2 2025

Genre share of online video consumption per week in India as of the second quarter of 2025

Number of YouTube users in India 2017-2030

Number of YouTube users in India from 2017 to 2030 (in millions)

Leading YouTube channels in India 2026, by number of subscribers

Most popular YouTube channels across India as of July 2026, by number of subscribers (in millions)

Content expanse on SFV platforms India 2023, by genre

Content breadth on short form video (SFV) platforms in India in 2023, by genre

Number of influencers across platforms India 2024, by tier

Number of content creators across platforms in India in 2024, by tier (in 1,000s)

People that follow at least one social media influencer India 2023

Share of people that follow at least one social media influencer in India in May 2023

Most popular influencer genres in India 2025

Most popular influencer genres in India as of September 2025

Platform preference for influencer content consumption India 2023

Preferred platforms for influencer content consumption in India in 2023

Video live streaming sites usage in India 2023

Video live streaming sites usage in India in 2023

Most used video live streaming sites by brand in India 2023

Most used video live streaming sites by brand in India in 2023

Frequency of watching game streams India 2023

Frequency of game stream consumption among Indian gamers in 2023

Time spent watching game streams India 2023

Time spent on game stream consumption among Indian gamers in 2023

Consumer interaction with user-generated content India 2023, by type

Consumer engagement with user-generated content in India in 2023, by type

Reasons to interact with user-generated content India 2023

Reasons consumers interacted with user-generated content in India in 2023

Popular user-generated content product categories India 2023

Major product categories for which user-generated content is consumed in India in 2023

Reasons to not interact with user-generated content India 2023

Reasons consumers did not interact with user-generated content in India in 2023