According to a survey by Rakuten Insight on user-generated content (UGC) in India, product videos were the most engaged with user-generated content among ** percent of consumers, followed by images of products in 2023. Social media posts were the third most engaged with during the survey period.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
Rakuten Insight. (October 16, 2023). Consumer engagement with user-generated content in India in 2023, by type [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/1419439/india-engagement-with-ugc-by-type/
Rakuten Insight. "Consumer engagement with user-generated content in India in 2023, by type." Chart. October 16, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/1419439/india-engagement-with-ugc-by-type/
Rakuten Insight. (2023). Consumer engagement with user-generated content in India in 2023, by type. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/1419439/india-engagement-with-ugc-by-type/
Rakuten Insight. "Consumer Engagement with User-generated Content in India in 2023, by Type." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 16 Oct 2023, /statistics/1419439/india-engagement-with-ugc-by-type/
Rakuten Insight, Consumer engagement with user-generated content in India in 2023, by type ÀÖ²¥´«Ã½app×îа汾, /statistics/1419439/india-engagement-with-ugc-by-type/ (last visited August 13, 2026)
Consumer engagement with user-generated content in India in 2023, by type [Graph], Rakuten Insight, October 16, 2023. [Online]. Available: /statistics/1419439/india-engagement-with-ugc-by-type/
