Key insights
- Social media penetration
- %

Detailed statistics
Penetration rate of social media in South Korea 2000-2040
- People following influencers
- %

Detailed statistics
Share of people who followed social media influencers South Korea 2023
- Most used platform for social media purchases

Detailed statistics
Commonly used social media platforms for social commerce South Korea 2025
贰诲颈迟辞谤鈥檚 Picks
贰诲颈迟辞谤鈥檚 Picks
Current statistics on this topic
Recommended statistics
Overview
-
Internet usage rate in South Korea 2000-2025

Internet usage rate in South Korea 2000-2025
Internet usage rate in South Korea from 2000 to 2025
-
Penetration rate of social media in South Korea 2000-2040

Penetration rate of social media in South Korea 2000-2040
Penetration rate of social media in South Korea from 2000 to 2040
-
Number of users of social media advertising in South Korea 2019-2028

Number of users of social media advertising in South Korea 2019-2028
Number of users of social media advertising in South Korea 2019-2028 (in millions)
-
Social network penetration South Korea Q3 2024

Social network penetration South Korea Q3 2024
Penetration of leading social networks in South Korea as of 3rd quarter 2024
Largest social media accounts
6
- Popular YouTube channels South Korea 2025, by views
- Most followed celebrity Instagram accounts South Korea 2026
- Popular accounts on TikTok South Korea in 2025, by number of followers
- Leading musicians on Weverse 2025, by membership number
- Leading South Korean twitch channels 2026, by average viewers
- Most popular virtual Instagram influencers South Korea 2024, by number of followers
Largest social media accounts
-
Popular YouTube channels South Korea 2025, by views

Popular YouTube channels South Korea 2025, by views
Most popular YouTube channels in South Korea as of March 2025, by total uploaded video views (in billions)
-
Most followed celebrity Instagram accounts South Korea 2026

Most followed celebrity Instagram accounts South Korea 2026
Celebrities with the most followers on Instagram in South Korea as of May 2026 (in millions)
-
Popular accounts on TikTok South Korea in 2025, by number of followers

Popular accounts on TikTok South Korea in 2025, by number of followers
Most popular TikTok accounts in South Korea as of March 2025, by number of followers (in millions)
-
Leading musicians on Weverse 2025, by membership number

Leading musicians on Weverse 2025, by membership number
Leading music artists on Korean media platform Weverse as of June 2025, by amount of members (in millions)
-
Leading South Korean twitch channels 2026, by average viewers

Leading South Korean twitch channels 2026, by average viewers
Leading South Korean streaming twitch channels as of August 2026, by average viewer number
-
Most popular virtual Instagram influencers South Korea 2024, by number of followers

Most popular virtual Instagram influencers South Korea 2024, by number of followers
Most popular virtual influencers on Instagram in South Korea as of May 2024, by number of followers (in 1,000s)
Content creators
5
- Gender distribution of content creators South Korea 2023
- Age distribution of content creators South Korea 2023
- Most commonly published content creation genre South Korea 2023
- Digital creator's average earnings South Korea 2023, by income channel
- Average digital creator earnings from platform ads South Korea 2023, by subscribers
Content creators
-
Gender distribution of content creators South Korea 2023

Gender distribution of content creators South Korea 2023
Gender distribution among content creators in South Korea in 2023
-
Age distribution of content creators South Korea 2023

Age distribution of content creators South Korea 2023
Age distribution among content creators in South Korea as of December 2023
-
Most commonly published content creation genre South Korea 2023

Most commonly published content creation genre South Korea 2023
Most commonly published content creation genre among digital content creators in South Korea in 2022
-
Digital creator's average earnings South Korea 2023, by income channel

Digital creator's average earnings South Korea 2023, by income channel
Average earnings of digital content creators in South Korea in 2023, by income channel (in 1,000s South Korean won)
-
Average digital creator earnings from platform ads South Korea 2023, by subscribers

Average digital creator earnings from platform ads South Korea 2023, by subscribers
Average digital creator earnings from platform advertisement in South Korea in 2023, by subscriber count (in million South Korean won)
Influencer marketing
6
- Number of users of social media advertising in South Korea 2019-2028
- Branded content creation experience South Korea 2022
- Branded content creation genre South Korea 2022
- Impact of social media influencers on purchasing South Korea 2023
- Influencer type that respondents purchased endorsed products South Korea 2023
- Reasons for buying a product endorsed by an influencer South Korea 2023
Influencer marketing
-
Number of users of social media advertising in South Korea 2019-2028

Number of users of social media advertising in South Korea 2019-2028
Number of users of social media advertising in South Korea 2019-2028 (in millions)
-
Branded content creation experience South Korea 2022

Branded content creation experience South Korea 2022
Experience with creating branded media content among digital content creators in South Korea in 2022
-
Branded content creation genre South Korea 2022

Branded content creation genre South Korea 2022
Most common genre for creating branded content in South Korea in 2022
-
Impact of social media influencers on purchasing South Korea 2023

Impact of social media influencers on purchasing South Korea 2023
Share of people who have purchased a product endorsed by an influencer in South Korea as of May 2023
-
Influencer type that respondents purchased endorsed products South Korea 2023

Influencer type that respondents purchased endorsed products South Korea 2023
Type of influencer that respondents purchased influencer-endorsed products in South Korea as of May 2023
-
Reasons for buying a product endorsed by an influencer South Korea 2023

Reasons for buying a product endorsed by an influencer South Korea 2023
Reasons for purchasing a product endorsed by an influencer in South Korea as of May 2023
Content consumption
5
- Share of people who followed social media influencers South Korea 2023
- Types of social media account followed South Korea Q3 2024
- Reasons for social networking service use in South Korea 2024
- Share of internet users watching online videos weekly in South Korea Q3 2024, by type
- Share of online video users watching content creator South Korea 2021-2023
Content consumption
-
Share of people who followed social media influencers South Korea 2023

Share of people who followed social media influencers South Korea 2023
Share of people who followed influencers on social media in South Korea as of May 2023
-
Types of social media account followed South Korea Q3 2024

Types of social media account followed South Korea Q3 2024
Most followed social media account types in South Korea in the third quarter of 2024
-
Reasons for social networking service use in South Korea 2024

Reasons for social networking service use in South Korea 2024
Reasons for social networking usage in South Korea as of December 2024
-
Share of internet users watching online videos weekly in South Korea Q3 2024, by type

Share of internet users watching online videos weekly in South Korea Q3 2024, by type
Distribution of online video content watched weekly by internet users in South Korea in 3rd quarter of 2024, by type of content
-
Share of online video users watching content creator South Korea 2021-2023

Share of online video users watching content creator South Korea 2021-2023
Share of online video viewers watching mainly entertainer and content creator videos in South Korea from 2021 to 2023
Short-form content
6
- Share of online video users watching 15-second videos South Korea 2021-2023
- Experience with short-form content creation South Korea 2023
- Average number of short-form videos watched per use South Korea 2023, by platform
- Popular categories of YouTube Shorts short-form videos South Korea 2023
- Popular categories of TikTok short-form videos South Korea 2024
- Opinion on the need for short-form content regulations South Korea 2023
Short-form content
-
Share of online video users watching 15-second videos South Korea 2021-2023

Share of online video users watching 15-second videos South Korea 2021-2023
Share of online video viewers watching mainly 15-second or shorter videos in South Korea from 2021 to 2023
-
Experience with short-form content creation South Korea 2023

Experience with short-form content creation South Korea 2023
Experience with creating short-form content in South Korea as of October 2023
-
Average number of short-form videos watched per use South Korea 2023, by platform

Average number of short-form videos watched per use South Korea 2023, by platform
Average amount of short-form video content watched per use in South Korea as February 2023, by platform
-
Popular categories of YouTube Shorts short-form videos South Korea 2023

Popular categories of YouTube Shorts short-form videos South Korea 2023
Popular categories of short-form video content on YouTube Shorts in South Korea as February 2023
-
Popular categories of TikTok short-form videos South Korea 2024

Popular categories of TikTok short-form videos South Korea 2024
Popular categories of short-form video content on TikTok in South Korea in 2024
-
Opinion on the need for short-form content regulations South Korea 2023

Opinion on the need for short-form content regulations South Korea 2023
Opinions on the necessity of short-form content regulations in South Korea as of October 2023
Further reports
Get the best reports to understand your industry
Get in touch with us for additional information
Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.





