A. Guttmann
Research Lead covering media
Generative AI in marketing - statistics & facts
Generative AI, or GenAI, has been creating waves, not only in the world at large, but in the world of marketing. Increasingly, it seems as if the industry is standing at a defining moment. Across continents and industries, marketers are embracing GenAI to elevate creativity, accelerate campaign development, and personalize brand messaging like never before. According to one survey in 2025, over three-quarters of senior executives from global advertising groups believed the technology would have a positive impact on agencies. No longer limited to automating basic tasks, GenAI now plays a growing role in generating text, images, videos, and even advertising strategies, rewriting how brands connect with their audiences in an evolving digital world.
