During a March 2024 survey conducted among adult consumers in the United States, ** percent of Millennial respondents said they supported brands using artificial intelligence (AI) to create ads or content – the same share recorded among that age group a year earlier. Meanwhile, Gen Zers' support for AI-powered ads and brand content grew by **** percentage points to ** percent in 2024.
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Dentsu. (March 26, 2024). Consumer support to brands using artificial intelligence (AI) to create ads or content in the United States in 2023 and 2024, by generation [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 17, 2026, from /statistics/1387673/support-brand-usage-generative-ai-generation-us/
Dentsu. "Consumer support to brands using artificial intelligence (AI) to create ads or content in the United States in 2023 and 2024, by generation." Chart. March 26, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 17, 2026. /statistics/1387673/support-brand-usage-generative-ai-generation-us/
Dentsu. (2024). Consumer support to brands using artificial intelligence (AI) to create ads or content in the United States in 2023 and 2024, by generation. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 17, 2026. /statistics/1387673/support-brand-usage-generative-ai-generation-us/
Dentsu. "Consumer Support to Brands Using Artificial Intelligence (Ai) to Create Ads or Content in The United States in 2023 and 2024, by Generation." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 26 Mar 2024, /statistics/1387673/support-brand-usage-generative-ai-generation-us/
Dentsu, Consumer support to brands using artificial intelligence (AI) to create ads or content in the United States in 2023 and 2024, by generation ÀÖ²¥´«Ã½app×îа汾, /statistics/1387673/support-brand-usage-generative-ai-generation-us/ (last visited August 17, 2026)
Consumer support to brands using artificial intelligence (AI) to create ads or content in the United States in 2023 and 2024, by generation [Graph], Dentsu, March 26, 2024. [Online]. Available: /statistics/1387673/support-brand-usage-generative-ai-generation-us/
