The source defines members of Generation Z as people born between 1997 and 2012. Since it only surveyed people aged 18 and above, respondents were born between 1997 and 2005.
Multiple answers were possible.
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Best qualities of ads according to adult members of Generation Z in the U.S. 2023
During an early 2023 online survey conducted among adult members of Generation Z in the United States, slightly more than **** (or ** percent) of respondents reported they liked creative and entertaining advertisements. Funny ads came second with ** percent. In the meantime, roughly ** percent said they enjoyed ads about a sale or promotion for a product they bought.
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NCSolutions. (May 3, 2023). Best qualities of advertisements according to adult members of Generation Z in the United States as of February 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/1387153/best-qualities-advertisements-adult-members-generation-z-united-states/
NCSolutions. "Best qualities of advertisements according to adult members of Generation Z in the United States as of February 2023." Chart. May 3, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/1387153/best-qualities-advertisements-adult-members-generation-z-united-states/
NCSolutions. (2023). Best qualities of advertisements according to adult members of Generation Z in the United States as of February 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/1387153/best-qualities-advertisements-adult-members-generation-z-united-states/
NCSolutions. "Best Qualities of Advertisements According to Adult Members of Generation Z in The United States as of February 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 3 May 2023, /statistics/1387153/best-qualities-advertisements-adult-members-generation-z-united-states/
NCSolutions, Best qualities of advertisements according to adult members of Generation Z in the United States as of February 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/1387153/best-qualities-advertisements-adult-members-generation-z-united-states/ (last visited August 12, 2026)
Best qualities of advertisements according to adult members of Generation Z in the United States as of February 2023 [Graph], NCSolutions, May 3, 2023. [Online]. Available: /statistics/1387153/best-qualities-advertisements-adult-members-generation-z-united-states/
