ÀÖ²¥´«Ã½app×îа汾

Loyalty programs and marketing in the United States

Statistics report on loyalty programs and marketing in the United States

This report provides statistical information about loyalty programs and loyalty marketing in the United States. Charts and graphs display data on brand trust and brand loyalty. Additionally, the report compiles data on consumers' insights and marketers' perspectives concerning loyalty programs.

Download your Report

  We value your privacy and will never rent or sell your email address.

Privacy

Table of contents

Overview

5
  • Premium Statistic Global spend on loyalty as part of the marketing budget 2025, by country
  • Premium Statistic Loyalty programs' perceived ROI among marketers worldwide 2023-2026
  • Premium Statistic Level of satisfaction with loyalty programs among marketers worldwide 2022-2026
  • Premium Statistic Types of loyalty programs used by consumers in the U.S. 2026
  • Premium Statistic Average number of active and total loyalty program memberships in the U.S. 2015-2024

Brand trust & brand loyalty

7
  • Premium Statistic Most trusted brands in the U.S. 2026
  • Premium Statistic Share of adults trusting the information received from brands in the U.S. 2020-2025
  • Premium Statistic Leading ways in which consumers displayed loss of loyalty to a brand in the U.S. 2025
  • Premium Statistic Leading reasons why consumers abandon a brand in the U.S. 2025
  • Basic Statistic Top features of adults' favorite brands in Australia, the UK, and the U.S. 2026
  • Premium Statistic Drivers that make Gen Z consumers loyal to a brand in the U.S. 2025
  • Premium Statistic Consumers aged 55+ feeling well represented in ads in the U.S. 2026, by brand loyalty

Marketer perspective

5
  • Premium Statistic Share of loyalty program using marketing budget in selected countries worldwide 2026
  • Premium Statistic Marketers satisfaction with loyalty programs worldwide, by country 2025
  • Premium Statistic Top displays of brand loyalty according to consumers and executives in the U.S. 2025
  • Premium Statistic Causes of dissatisfaction with loyalty programs in the U.S. 2024
  • Premium Statistic Main reasons for brands to offer a loyalty program in the U.S. 2024

Consumer perspective

6
  • Premium Statistic Leading attributes of loyalty programs according to adults in the U.S. 2025
  • Premium Statistic Leading features making consumers join a loyalty program in the U.S. 2025
  • Premium Statistic Loyalty program reward redemption frequency in the UK & the U.S. 2025, by generation
  • Premium Statistic Loyalty programs' points redemption frequency among adults in the U.S. 2025
  • Basic Statistic Top exclusive perks expected from brands in Australia, the UK, and the U.S. 2026
  • Premium Statistic Most important loyalty program benefits in the UK and the U.S. 2025
Report this content
FURTHER REPORTS

Recommended and recent reports

Recommended statistics

You may also be interested in...
We’re happy to help

Get in touch with us for additional information

Feel free to contact us anytime. We will respond to your inquiry as quickly as possible.

Get in touch