In 2025, the largest share of digital advertising expenditure in India was allocated to social media, with a share of ** percent. The online video format closely followed at ** percent, while paid search accounted for a further ** percent of digital ad spends.
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exchange4media. (February 3, 2026). Distribution of digital advertising expenditure across India in 2025, by format [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/894299/india-digital-advertising-expenditure-share-by-format/
exchange4media. "Distribution of digital advertising expenditure across India in 2025, by format." Chart. February 3, 2026. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/894299/india-digital-advertising-expenditure-share-by-format/
exchange4media. (2026). Distribution of digital advertising expenditure across India in 2025, by format. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/894299/india-digital-advertising-expenditure-share-by-format/
exchange4media. "Distribution of Digital Advertising Expenditure across India in 2025, by Format." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 3 Feb 2026, /statistics/894299/india-digital-advertising-expenditure-share-by-format/
exchange4media, Distribution of digital advertising expenditure across India in 2025, by format ÀÖ²¥´«Ã½app×îа汾, /statistics/894299/india-digital-advertising-expenditure-share-by-format/ (last visited August 13, 2026)
Distribution of digital advertising expenditure across India in 2025, by format [Graph], exchange4media, February 3, 2026. [Online]. Available: /statistics/894299/india-digital-advertising-expenditure-share-by-format/
