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Search advertising spending in Europe from 2013 to 2025 (in billion euros)

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Source

In cooperation with
Release date

July 2026

Region

Europe

Survey time period

2013 to 2025

Special properties

values in constant euros for each year

Supplementary notes

Data preceding 2025 retrieved from earlier reports.

Numbers have been rounded.

Citation formats

Search ad spending in Europe 2013-2025

Published by ÀÖ²¥´«Ã½app×îа汾 Research Department, Aug 6, 2026

In 2025, paid search advertising spending in Europe amounted to approximately **** billion euros. A year earlier, it reached **** billion euros. The annual values shown are in constant euros for each year.

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Statistics on " Digital advertising in Europe "

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Other statistics that may interest you Digital advertising in Europe

Overview

8

Formats

8

Social media

8

Programmatic

7

Marketer insights

8

Major players

6

Connected TV (CTV)

5

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Topics

Digital advertising in EuropeAdvertising in EuropeDigital advertising in the NordicsDigital advertising in the UKDigital advertising in CEE
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
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per month, billed annually 1
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