Amazon is the leading vendor in the global smart speaker market, having a market share of **. percent in the first quarter of 2022. Google is Amazon’s closest competitor, with a share of **** percent in the same quarter. Chinese vendors Baidu, Alibaba and Xiaomi have become strong players in recent quarters, thanks to growing demand in the Chinese domestic market.
Smart speakerÂ
A wireless speaker with an integrated virtual voice assistant, a smart speaker performs tasks such as seeking information, playing music, making a shopping list, etc., upon receiving voice commands from users. Since Amazon introduced its pioneering Echo speaker into the consumer market in 2015, the smart speaker has gained increasing popularity among consumers. The market became more dynamic after Google entered the competition with its Google Home speaker and shipment figures went up dramatically, from **** million in 2016 to a projected *** million in 2021.
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Strategy Analytics, & Business Wire. (June 6, 2022). Market share of global smart speaker shipments from 3rd quarter 2016 to 1st quarter 2022, by vendor [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/792604/worldwide-smart-speaker-market-share/
Strategy Analytics, und Business Wire. "Market share of global smart speaker shipments from 3rd quarter 2016 to 1st quarter 2022, by vendor." Chart. June 6, 2022. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/792604/worldwide-smart-speaker-market-share/
Strategy Analytics, Business Wire. (2022). Market share of global smart speaker shipments from 3rd quarter 2016 to 1st quarter 2022, by vendor. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/792604/worldwide-smart-speaker-market-share/
Strategy Analytics, and Business Wire. "Market Share of Global Smart Speaker Shipments from 3rd Quarter 2016 to 1st Quarter 2022, by Vendor." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 6 Jun 2022, /statistics/792604/worldwide-smart-speaker-market-share/
Strategy Analytics & Business Wire, Market share of global smart speaker shipments from 3rd quarter 2016 to 1st quarter 2022, by vendor ÀÖ²¥´«Ã½app×îа汾, /statistics/792604/worldwide-smart-speaker-market-share/ (last visited August 12, 2026)
Market share of global smart speaker shipments from 3rd quarter 2016 to 1st quarter 2022, by vendor [Graph], Strategy Analytics, & Business Wire, June 6, 2022. [Online]. Available: /statistics/792604/worldwide-smart-speaker-market-share/
