In January 2022, iOS accounted for ** percent of global mobile advertising spending. The share increased to ** percent in the arch of the same year, reaching ** percent between September and December 2022. Marketers' spending on Android represented approximately ** percent of the total spending, only to fall back to ** percent in between September and December 2022.
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Liftoff. (March 1, 2023). Distribution of mobile advertising spending worldwide in between January and December 2022, by operating system [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/685236/mobile-ad-spend-os/
Liftoff. "Distribution of mobile advertising spending worldwide in between January and December 2022, by operating system." Chart. March 1, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/685236/mobile-ad-spend-os/
Liftoff. (2023). Distribution of mobile advertising spending worldwide in between January and December 2022, by operating system. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/685236/mobile-ad-spend-os/
Liftoff. "Distribution of Mobile Advertising Spending Worldwide in between January and December 2022, by Operating System." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 1 Mar 2023, /statistics/685236/mobile-ad-spend-os/
Liftoff, Distribution of mobile advertising spending worldwide in between January and December 2022, by operating system ÀÖ²¥´«Ã½app×îа汾, /statistics/685236/mobile-ad-spend-os/ (last visited August 13, 2026)
Distribution of mobile advertising spending worldwide in between January and December 2022, by operating system [Graph], Liftoff, March 1, 2023. [Online]. Available: /statistics/685236/mobile-ad-spend-os/
