Global search advertising revenue was forecast to reach *** billion U.S. dollars in 2025. Retail media was projected to account for roughly *** billion dollars and traditional search for *** billion.
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Magna Global. (June 15, 2025). Search advertising revenue worldwide in 2024 and 2025, by type (in billion U.S. dollars) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/508060/search-spending-type-worldwide/
Magna Global. "Search advertising revenue worldwide in 2024 and 2025, by type (in billion U.S. dollars)." Chart. June 15, 2025. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/508060/search-spending-type-worldwide/
Magna Global. (2025). Search advertising revenue worldwide in 2024 and 2025, by type (in billion U.S. dollars). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/508060/search-spending-type-worldwide/
Magna Global. "Search Advertising Revenue Worldwide in 2024 and 2025, by Type (in Billion U.S. Dollars)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 15 Jun 2025, /statistics/508060/search-spending-type-worldwide/
Magna Global, Search advertising revenue worldwide in 2024 and 2025, by type (in billion U.S. dollars) ÀÖ²¥´«Ã½app×îа汾, /statistics/508060/search-spending-type-worldwide/ (last visited August 13, 2026)
Search advertising revenue worldwide in 2024 and 2025, by type (in billion U.S. dollars) [Graph], Magna Global, June 15, 2025. [Online]. Available: /statistics/508060/search-spending-type-worldwide/