The source defines click-through rate (CTR) as the number of clicks on a particular advertisement or link divided by the number of times it was seen (also known as impressions), multiplied by 100.
In 2023, marketing e-mails in Great Britain had a click-through rate (CTR) of **** percent. A year earlier, the rate stood at **** percent. E-mail marketing click-through rate (CTR) shows the share of people who opened an e-mail and clicked on a link or an ad in the e-mail.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÀÖ²¥´«Ã½app×îа汾 can support your business.
GetResponse. (April 30, 2024). E-mail marketing click-though rate (CTR) in Great Britain from 2021 to 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 13, 2026, from /statistics/417500/unique-click-through-rates-ctr-of-e-mail-uk/
GetResponse. "E-mail marketing click-though rate (CTR) in Great Britain from 2021 to 2023." Chart. April 30, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 13, 2026. /statistics/417500/unique-click-through-rates-ctr-of-e-mail-uk/
GetResponse. (2024). E-mail marketing click-though rate (CTR) in Great Britain from 2021 to 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 13, 2026. /statistics/417500/unique-click-through-rates-ctr-of-e-mail-uk/
GetResponse. "E-mail Marketing Click-though Rate (Ctr) in Great Britain from 2021 to 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 30 Apr 2024, /statistics/417500/unique-click-through-rates-ctr-of-e-mail-uk/
GetResponse, E-mail marketing click-though rate (CTR) in Great Britain from 2021 to 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/417500/unique-click-through-rates-ctr-of-e-mail-uk/ (last visited August 13, 2026)
E-mail marketing click-though rate (CTR) in Great Britain from 2021 to 2023 [Graph], GetResponse, April 30, 2024. [Online]. Available: /statistics/417500/unique-click-through-rates-ctr-of-e-mail-uk/
