In 2023, marketing e-mails in Great Britain had an open rate of percent. A year earlier, the rate stood at percent. E-mail marketing open rate is the share of recipients who open an email out of your total number of recipients.
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GetResponse. (April 30, 2024). E-mail marketing open rate in Great Britain from 2021 to 2023 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 20, 2026, from /statistics/417495/average-unique-open-rates-e-mail-marketing-uk/
GetResponse. "E-mail marketing open rate in Great Britain from 2021 to 2023." Chart. April 30, 2024. ÀÖ²¥´«Ã½app×îа汾. Accessed August 20, 2026. /statistics/417495/average-unique-open-rates-e-mail-marketing-uk/
GetResponse. (2024). E-mail marketing open rate in Great Britain from 2021 to 2023. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 20, 2026. /statistics/417495/average-unique-open-rates-e-mail-marketing-uk/
GetResponse. "E-mail Marketing Open Rate in Great Britain from 2021 to 2023." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 30 Apr 2024, /statistics/417495/average-unique-open-rates-e-mail-marketing-uk/
GetResponse, E-mail marketing open rate in Great Britain from 2021 to 2023 ÀÖ²¥´«Ã½app×îа汾, /statistics/417495/average-unique-open-rates-e-mail-marketing-uk/ (last visited August 20, 2026)
E-mail marketing open rate in Great Britain from 2021 to 2023 [Graph], GetResponse, April 30, 2024. [Online]. Available: /statistics/417495/average-unique-open-rates-e-mail-marketing-uk/