In the first half of 2022, the global viewability rate of mobile web display ads stood at **** percent, meaning almost ** percent of display ads displayed on the mobile web were in view in the measured period. Between the second half of 2020 and the first half of 2022, the share grew by *** percentage points.
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TotalMedios. (September 16, 2022). Mobile web display advertising viewability rates worldwide from 2nd half 2019 to 1st half 2022 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /statistics/373967/mobile-display-ad-viewability/
TotalMedios. "Mobile web display advertising viewability rates worldwide from 2nd half 2019 to 1st half 2022." Chart. September 16, 2022. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /statistics/373967/mobile-display-ad-viewability/
TotalMedios. (2022). Mobile web display advertising viewability rates worldwide from 2nd half 2019 to 1st half 2022. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /statistics/373967/mobile-display-ad-viewability/
TotalMedios. "Mobile Web Display Advertising Viewability Rates Worldwide from 2nd Half 2019 to 1st Half 2022." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 16 Sep 2022, /statistics/373967/mobile-display-ad-viewability/
TotalMedios, Mobile web display advertising viewability rates worldwide from 2nd half 2019 to 1st half 2022 ÀÖ²¥´«Ã½app×îа汾, /statistics/373967/mobile-display-ad-viewability/ (last visited August 18, 2026)
Mobile web display advertising viewability rates worldwide from 2nd half 2019 to 1st half 2022 [Graph], TotalMedios, September 16, 2022. [Online]. Available: /statistics/373967/mobile-display-ad-viewability/
