During the second half of 2022, *** percent of all programmatically bought desktop display skyscraper ads (160 x 600 pixels) were viewable. A display ad is considered viewable when at least ** percent of the ad is viewable on the screen for at least *** second.
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Integral Ad Science. (May 31, 2023). Programmatic display advertising viewability rate worldwide in 2nd half 2022, by ad size and device [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 20, 2026, from /statistics/373487/advertising-viewability-ad-size/
Integral Ad Science. "Programmatic display advertising viewability rate worldwide in 2nd half 2022, by ad size and device." Chart. May 31, 2023. ÀÖ²¥´«Ã½app×îа汾. Accessed August 20, 2026. /statistics/373487/advertising-viewability-ad-size/
Integral Ad Science. (2023). Programmatic display advertising viewability rate worldwide in 2nd half 2022, by ad size and device. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 20, 2026. /statistics/373487/advertising-viewability-ad-size/
Integral Ad Science. "Programmatic Display Advertising Viewability Rate Worldwide in 2nd Half 2022, by Ad Size and Device." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 31 May 2023, /statistics/373487/advertising-viewability-ad-size/
Integral Ad Science, Programmatic display advertising viewability rate worldwide in 2nd half 2022, by ad size and device ÀÖ²¥´«Ã½app×îа汾, /statistics/373487/advertising-viewability-ad-size/ (last visited August 20, 2026)
Programmatic display advertising viewability rate worldwide in 2nd half 2022, by ad size and device [Graph], Integral Ad Science, May 31, 2023. [Online]. Available: /statistics/373487/advertising-viewability-ad-size/
