In 2025, advertising spending on television in India amounted to around 260 billion Indian rupees, down from earlier years as brands continued to reallocate budgets towards digital media. Once the country’s leading ad medium, television has seen a sustained decline in spend over the past few years, even though it remains the largest traditional channel with a ** percent share in 2025.Â
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exchange4media. (February 3, 2026). TV advertising spending in India from 2019 to 2025 (in billion Indian rupees) [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 18, 2026, from /statistics/314690/tv-ad-spend-india/
exchange4media. "TV advertising spending in India from 2019 to 2025 (in billion Indian rupees)." Chart. February 3, 2026. ÀÖ²¥´«Ã½app×îа汾. Accessed August 18, 2026. /statistics/314690/tv-ad-spend-india/
exchange4media. (2026). TV advertising spending in India from 2019 to 2025 (in billion Indian rupees). ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 18, 2026. /statistics/314690/tv-ad-spend-india/
exchange4media. "Tv Advertising Spending in India from 2019 to 2025 (in Billion Indian Rupees)." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 3 Feb 2026, /statistics/314690/tv-ad-spend-india/
exchange4media, TV advertising spending in India from 2019 to 2025 (in billion Indian rupees) ÀÖ²¥´«Ã½app×îа汾, /statistics/314690/tv-ad-spend-india/ (last visited August 18, 2026)
TV advertising spending in India from 2019 to 2025 (in billion Indian rupees) [Graph], exchange4media, February 3, 2026. [Online]. Available: /statistics/314690/tv-ad-spend-india/
