The penetration rate of social media worldwide was modeled to be * percent in 2025. Overall, there is little change visible over the observed period.
The indicator shows the estimated share of the total population in the selected region that uses social media sites and applications regularly (at least once a month). The data is based on surveys as well as user penetration estimates of the major social platforms.
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ÀÖ²¥´«Ã½app×îа汾. (March 13, 2026). Penetration rate of social media worldwide from 2000 to 2040 [Graph]. In ÀÖ²¥´«Ã½app×îа汾. Retrieved August 12, 2026, from /statistics/260811/social-network-penetration-worldwide/
ÀÖ²¥´«Ã½app×îа汾. "Penetration rate of social media worldwide from 2000 to 2040." Chart. March 13, 2026. ÀÖ²¥´«Ã½app×îа汾. Accessed August 12, 2026. /statistics/260811/social-network-penetration-worldwide/
ÀÖ²¥´«Ã½app×îа汾. (2026). Penetration rate of social media worldwide from 2000 to 2040. ÀÖ²¥´«Ã½app×îа汾. ÀÖ²¥´«Ã½app×îа汾 Inc.. Accessed: August 12, 2026. /statistics/260811/social-network-penetration-worldwide/
ÀÖ²¥´«Ã½app×îа汾. "Penetration Rate of Social Media Worldwide from 2000 to 2040." ÀÖ²¥´«Ã½app×îа汾, ÀÖ²¥´«Ã½app×îа汾 Inc., 13 Mar 2026, /statistics/260811/social-network-penetration-worldwide/
ÀÖ²¥´«Ã½app×îа汾, Penetration rate of social media worldwide from 2000 to 2040 ÀÖ²¥´«Ã½app×îа汾, /statistics/260811/social-network-penetration-worldwide/ (last visited August 12, 2026)
Penetration rate of social media worldwide from 2000 to 2040 [Graph], ÀÖ²¥´«Ã½app×îа汾, March 13, 2026. [Online]. Available: /statistics/260811/social-network-penetration-worldwide/
